How to update the feed on Instagram

Instagram is one of the most popular social platforms in the world, with over a billion active users every month. The Instagram feed is the beating heart of the platform, where users can view photos and videos from their friends, family, and favorite influencers.

However, the Instagram feed algorithm for displaying content is constantly changing. This means there are new rules to follow if you want to keep your profile at the top of users' feeds.

In this article, we'll explore how to update your Instagram feed to ensure your content is seen by as many users as possible.

Why is it important to update your Instagram feed?

If you're a business or influencer using Instagram to promote products or services, having a high engagement rate on your posts is crucial to the success of your activity. If your posts aren't being displayed in users' feeds, then you won't be able to reach your target audience and could miss out on potential customers.

In addition, keeping your Instagram profile updated with fresh and interesting content can help maintain the attention of your followers. If your posts remain the same for weeks or even months, your followers may lose interest and stop following you.

How does the Instagram feed algorithm work?

The Instagram feed algorithm determines which posts are displayed in the "Top" section and in what order. There are several factors that influence the algorithm, including:

• User interaction: how often a user interacts with your profile
• Time: how long ago the post was published
• Popularity: how many likes and comments the post has received
• Relevance: how relevant the content of the post is to the user

However, Instagram has never revealed exactly how its algorithm works. So, marketing experts must rely on trial and error to understand how to optimize their posts for maximum engagement.

In the next section, we'll explore some common strategies for updating your Instagram feed and increasing the visibility of your posts.

Checking app version and available updates

Before you start looking for new ways to update your Instagram feed, it's important to make sure you have the latest version of the app. Instagram updates often include new features and technical improvements that could be important for the proper functioning of the app.

To check the app version:

• Open the Instagram app on your device.
• Tap your profile in the bottom right corner.
• Tap the three horizontal lines in the top right corner.
• Scroll down to the end of the menu and tap "Settings".
• At the bottom, you'll see the "App Info" section with your current version of Instagram.

If you need an update, you will see a notification in the App Store or Google Play Store indicating that there is a new version available. Make sure to download the update as soon as possible to ensure maximum app efficiency.

Additionally, it's always a good idea to keep an eye out for any update alerts within the app itself. Typically, when you access the app after some time, Instagram will show a pop-up notification if there are new updates available.

Discover the new features of Instagram's algorithm

The Instagram algorithm is the secret formula that determines the order of posts in your feed. In 2021, Instagram introduced some new features to improve user experience.

Recent Feed Posts

One of the new features of Instagram's algorithm is the "Recent Posts" button at the top of your feed. This allows you to see the most recent posts from your friends and profiles you follow. This way, you will never miss an important post.

Favorites

Another new feature of Instagram's algorithm is the ability to select your favorite friends. When you select your favorite friends, you will see their posts first in your feed. This makes it easy to follow accounts that interest you the most.

Reels

Reels have become increasingly popular on Instagram and the algorithm is adapting to this trend. Now you can see Reels in a dedicated section at the bottom of your feed. Additionally, if you watch a lot of Reels, your feed will show more similar videos.

Ads

The Instagram algorithm has also improved the distribution of ads. Now you will see fewer repeated ads and more ads relevant to your interests.

• Ads are now more relevant to your interests
• You will see less repeated ads
• Your feed will be less invaded by ads

Tips for creating high-quality content

To update your Instagram feed with high-quality content, here are some tips to follow:

• Consider your target audience: before posting anything, make sure it aligns with your target audience. For example, if you're a fashion brand, you should post photos of your products or complete outfits.
• Choose the right image dimensions and proportions: Instagram has some specifications regarding image dimensions. Make sure your image fits these specifications to avoid display issues. Also, try to maintain harmony between the different images in your feed.
• Create original and unique content: avoid copying other people's content. Always try to create original and unique content that reflects your personality or that of your brand. This way, you'll be able to stand out from the crowd and attract the attention of your followers.

By following these tips, you will be able to create high-quality content that captures your audience's attention and helps you maintain an up-to-date Instagram feed.

Using Stories and Videos to Enhance Your Feed

Stories and videos are two powerful tools that Instagram offers its users to improve their profile visibility and increase engagement with the audience. Using them strategically can make a difference in the quality of your feed.

Stories

Instagram stories are a temporary content format that remains visible for only 24 hours. However, they can be saved as "Highlights" on your profile, offering greater long-term visibility.

Stories are mainly used to show moments from your daily life or to promote specific events or products. You can use stories to:

• Improve your online presence;
• Promote new products;
• Encourage users to visit your website;
• Create interactive polls or quizzes;
• Tell a story through images and videos.

In addition, you can use stories to create a sense of urgency among your followers. For example, you can create a limited-time discount that is only available to those who see your story within the next 24 hours.

Videos

Videos on Instagram can last up to 60 seconds and can be used to showcase products, services, or moments from your daily life. Videos are a great way to engage your audience and create a deeper connection with them.

You can use videos to:

• Show how a product works;
• Tell your personal story or that of your brand;
• Create tutorials on how to do something;
• Share funny or emotional moments from your daily life;
• Promote special events or initiatives.

In addition, you can take advantage of the video editing features offered by Instagram to create even more engaging and creative content.

In general, both stories and videos can help you improve the quality of your feed and increase engagement with your audience. Use them strategically and creatively to achieve better results.

Conclusion

Updating your Instagram feed is important to keep your profile fresh and interesting for followers. By using the right tools, such as stories and videos, you can make your feed even more attractive and engaging. Remember to use these tools strategically and creatively to get the best possible results.