How to put links on TikTok
TikTok is one of the most popular social media apps in the world, with millions of active users every day. If you're looking to promote your brand or TikTok channel, putting links on TikTok can be a great way to do it.
However, unlike other social media platforms like Instagram or Twitter, TikTok doesn't allow for clickable links in posts. In this article, we'll show you some effective strategies for including your links on TikTok and getting more views and interactions.
Create a TikTok Business account
In order to put links on TikTok, you first need to create a TikTok Business account. Follow these steps to do so:
- Open the TikTok app and tap on your profile icon at the bottom right.
- Tap the three dots at the top right and select "Switch to Pro Account".
- Select the category that best describes your business (e.g. artist, company, non-profit organization).
- Enter required information such as business name, website, and email address.
- Access your email account and confirm your TikTok Business account.
After creating your TikTok Business account, you can access advanced marketing features such as data analytics tools and advertising on TikTok.
Note that in order to add links in your bio or videos, you'll need to gain access to the link adding feature. This feature is only available for verified accounts or those with over 10,000 followers.
Add links in your profile bio
The bio section of your TikTok profile is the only area where you can add a clickable link. Here's how to do it:
- Open the TikTok app and go to your profile.
- Tap "Edit Profile".
- Enter the link you want in the "Website" field under "Profile Information".
- Tap "Save" to confirm changes.
Remember that the link should be short and easy to remember, as users will have to manually type in the URL if they haven't copied it.
Additionally, make sure the link is relevant to your TikTok account and activities. For example, if you're an artist, you may want to link to your Spotify page or official merch website. If you're an influencer, you may want to link to a blog or e-commerce platform where you sell sponsored products.
Be creative with the link description in your bio! Use strong and emotional words to evoke specific feelings in your followers and convince them to click on your link.
Examples of Link Descriptions:
- "Click here to listen to my new song on Spotify!"
- "Purchase my official merchandise here!"
- "Discover my beauty secrets on this blog!"
Adding links in TikTok videos
If you are a TikTok user with a verified account or have more than 10000 followers, you can add a link to your profile that appears when users click on your profile picture. However, if you want to insert a link in a video, there are some options available.
Option 1: Insert the link in the video description
One of the simplest options for inserting a link in a TikTok video is to include it in the video description itself. This can be done during the video publishing phase. Once you have recorded your video and are ready to publish it, click on the "Description" button and write your URL. Make sure to include the entire web address (e.g., https://www.globalhowto.com).
Option 2: Use a third-party platform
There are several third-party platforms that allow TikTok users to create customized landing pages for their videos. These pages can contain clickable links and other relevant information. Some of the most popular platforms include Linktree, Campsite, and Shorby.
Option 3: Use TikTok's "Add text" feature
TikTok has a feature called "Add text" that allows users to overlay text on their videos. This feature can be used to create a clickable link in your video. To do this, record as usual and then click on "Add text". Write your URL in the text box and position the text so that it is easily visible during video playback.
- Remember that links in TikTok videos are not clickable, so make sure to provide instructions to the user on how to access the link (e.g., typing the URL into the browser).
- Always make sure to follow TikTok's community guidelines when inserting links in your videos.
Using Call-to-Action (CTA) buttons
Call-to-action (CTA) buttons are an important element for encouraging users to click on your links on TikTok. These buttons can be used in various ways, such as:
- Inviting users to visit your website
- Incentivizing users to sign up for your newsletter
- Asking users to purchase a product or service
To create an effective CTA, it is important that it is clear and direct. Use strong and descriptive words to evoke related emotions in your users. For example, instead of writing "Click here", try "Learn more" or "Buy now". This way, you are giving your users a compelling reason to click on your link.
In addition, it is important to choose the right position for your CTA. Make sure it is visible and well-positioned in your TikTok video. You can also use visual effects to draw users' attention to your CTA.
Finally, don't forget to test different types of CTAs to see which one works best with your audience. You may discover that some words or phrases work better than others.
In summary, call-to-action buttons are an important element to encourage users to click on your links on TikTok. Use strong and descriptive words, choose the right placement, and test different types of CTA to find what works best with your audience.
Conclusions
In this article, we have seen how to put links on TikTok effectively. It is important to remember that although it is possible to insert a link in the profile bio, it is not possible to add links directly to videos.
However, there are several strategies that can be used to encourage users to visit your website or Instagram page. For example, you can use the text of your videos to invite users to click on the link in the bio or you can create a video that shows the product or service you are promoting and include a call-to-action to visit your website.
Always remember to be creative and experiment with different strategies to understand what works best for you and your business. With a little patience and effort, you can increase traffic to your website and reach new customers through TikTok.
Michael Anderson - Software Engineer
My name is Michael Anderson, and I work as a computer engineer in Midland, Texas.
My passion is sharing my knowledge in various areas, and my purpose is to make education accessible to everyone. I believe it is essential to explain complex concepts in a simple and interesting way.
With GlobalHowTo, I aim to motivate and enrich the minds of those who want to learn.
