How do you make a shared post on Instagram?

Instagram is one of the most popular social media platforms in the world, with over one billion active users every month. The platform allows users to share photos and videos, as well as interact with other users through comments and direct messages.

One of the most interesting features of Instagram is the ability to share other users' posts on your own feed, a feature called "shared post". This functionality can be used in many different ways, such as showing appreciation for an image or video that has caught our attention, or promoting the work of a friend or influencer.

In this guide, we will learn how to make a shared post on Instagram and what are the best practices to follow to get the best results.

How sharing posts on Instagram works

Sharing a post on Instagram is very simple. All you have to do is find the image or video you want to share on your feed and tap the paper airplane icon below the post. At this point, you will be asked if you want to send the post as a direct message to someone or if you want to add it to your story or your feed. If you choose the latter option, the post will be added to your feed along with a caption indicating the original author of the post.

It is important to note that sharing a post on Instagram does not mean that the image or video becomes your property. The original author of the post will continue to hold all copyrights and have control over privacy settings for the post.

When it's appropriate to share a post on Instagram

Sharing a post on Instagram can be particularly useful in many situations, such as:

• To show appreciation for an image or video that has caught our attention
• To promote the work of a friend or influencer
• To let our followers know about something new and interesting
• To create synergy between multiple Instagram accounts

However, it is important to be careful when deciding to share a post on Instagram. It is always better to ask the original author of the post for permission before sharing it on your feed and make sure to respect the platform's rules regarding copyright and privacy of personal data.

Step 1: Select the post to share

The first step to share a post on Instagram is to select the post you want to share. There are several options for doing this:

• Share one of your own posts: if you want to share one of your own posts, go to your profile page and select the post you want to share.
• Share someone else's post: if you want to share someone else's post, go to their profile and select the post you want to share.
• Share a saved post: if you have previously saved a post, you can access your saved collection and select the post you want to share.

After selecting the post you want to share, click on the arrow icon in the lower right corner of the post. This will take you to the "Send To" screen.

In the "Send To" screen, you can choose whether to send the post as a direct message to one or more friends or to share it in your story. To share it in your story, select the "Add to Your Story" option.

Now you're ready to customize your shared post on Instagram! But before you continue, make sure you have selected the right post and that you have permission to share it.

Step 2: Choose who to share with

After selecting the photo or video you want to share, it's important to choose who to share it with. In other words, who do you want to show your post to?

On Instagram, there are several sharing options:

• Feed: this option allows you to post the photo or video on your Instagram profile, visible to your followers and anyone who visits your profile.
• Stories: stories are a form of temporary sharing, which disappears after 24 hours from publication. They are only visible to your followers and can be enriched with text, stickers, music and more.
• Direct messages: if you want to share the photo or video only with specific people, you can use direct messages to send it to a single user or a group of users.

To choose the right sharing option for you, consider the purpose of your post and the type of content you have created. If you want to reach a wider audience, for example, it may be better to opt for a feed post. If instead you want to share something in a more intimate and personal way, direct messages may be the best choice.

Also remember to use appropriate hashtags and descriptions to make your post easier to find for those looking for similar content. This way, you can reach an even wider audience and increase engagement on your Instagram page.

Step 3: Customize the sharing

After selecting the image or video you want to share and adding a caption, you can further customize the sharing on Instagram. Here's how:

Add a location

If you're sharing an image or video from a specific location, you can add the location to your share. To do this, tap "Add Location" and search for the place where you are. If you can't find the exact location, you can create a new one.

Tag people

If you've captured friends or family members in the photo or video you're about to share, you can tag them in the image. Simply tap "Tag People" and search for their Instagram username. You can also add tags to people who appear only in the background of the image.

Share on other social platforms

Instagram allows you to share your images and videos on other social platforms such as Facebook, Twitter, and Tumblr. To do so, simply activate the desired options and log in to your account on the other platforms.

Change the privacy of your sharing

You can choose whether to make your sharing public (visible to all Instagram users) or private (visible only to your followers). To change the privacy of your sharing, just tap "Advanced" and select the desired option.

• Adding a location to your sharing can increase the visibility of the image or video, as people searching for images of that location may also find your sharing.
• Tagging people in the image or video can notify them of your sharing and allow them to comment or like it.
• Sharing on other social platforms can reach a wider audience with your sharing.
• Changing the privacy of your sharing is important if you want to maintain control over the visibility of your images and videos.

Step 4: Send the sharing and check its status

After selecting the photo or video you want to share, adding an attractive description, and tagging relevant people or places, you are ready to send your sharing on Instagram.

To do so, tap the "Share" button at the bottom right of the screen. At this point, Instagram will upload your sharing to your profile and in the feeds of your followers. However, it is important to note that it may take a few minutes before your sharing is visible to everyone.

Once the sharing is sent, you can check the status of your publication by returning to your profile and looking for the photo or video you just shared. If the photo or video is present in your profile, it means that the sharing has been published correctly.

However, if you cannot find your publication in your profile or in the feeds of your followers after a few minutes, there may be a technical issue. In this case, try deleting the sharing and trying again later.

• Remember to use relevant hashtags in the description of your sharing to increase its visibility;
• Always check the status of your publication to ensure that it has been uploaded correctly;
• In case of technical issues, delete the sharing and try again later.

Conclusions and useful tips for sharing posts on Instagram

After reading this article, we hope you have gained a better understanding of how the process of sharing posts on Instagram works. Here are some useful tips to help you maximize the effectiveness of your sharing strategy:

Choose a clear objective for each post

Before sharing a post, make sure you have a clear objective in mind. Do you want to increase your brand visibility? Do you want to promote a new product or service? Do you want to engage your audience in a discussion? Choose the right objective and create your post around it.

Use relevant hashtags

Hashtags are a powerful tool to increase the visibility of your Instagram posts. Make sure to use hashtags that are relevant to your content and audience. Avoid using too many hashtags as it may appear spammy and decrease the effectiveness of your post.

Create original and interesting content

Posts that evoke emotions or provide useful information tend to be more successful on Instagram. Try to create original and interesting content that captures the attention of your audience.

Interact with your followers

Instagram is a great platform to interact with your audience. Respond to comments from your followers, like their posts, and send direct messages to create an authentic relationship with your community.

Experiment with different post formats

Don't limit yourself to just one type of post on Instagram. Experiment with different formats such as stories, videos, or multiple images to understand what works best for your brand and audience.

• Remember to monitor your analytics to understand what works and what doesn't.
• Always strive to improve the quality of your content.
• Don't forget to be authentic and transparent in your approach to sharing posts on Instagram.

We hope these tips have been helpful in creating your strategy for sharing posts on Instagram. Good luck!

To summarize: choose clear objectives, use relevant hashtags, create original and interesting content, interact with your followers, and experiment with different post formats. Monitor your analytics and always strive to improve the quality of your content. Remember to be authentic and transparent in your approach to sharing posts on Instagram. With these tips, you are ready to create a successful strategy for your brand on Instagram!