How to exit Amazon

Amazon is undoubtedly one of the giants of online commerce. With millions of users worldwide, it offers a wide variety of products and services at affordable prices. However, there are many reasons why you might want to leave Amazon as a seller or buyer.

Sellers

If you are a seller on Amazon, you may want to consider leaving the platform for several reasons. First, Amazon takes a percentage of your sales, which can be considerable if you sell large quantities of products. Second, competition on Amazon is often fierce, with many other sellers trying to get your same market share.

In addition, sellers on Amazon have little control over their business. For example, Amazon can suspend your account at any time without notice if it believes you have violated its policies. This means that all your profits and positive reviews can be lost in an instant.

Buyers

Buyers may also want to consider leaving Amazon for various reasons. First, the huge selection of products available on Amazon can make it difficult to find what you are looking for. Second, many manufacturers choose to sell exclusively on Amazon, which means that their products cannot be purchased elsewhere.

In addition, Amazon has received many criticisms for its business practices. For example, some critics argue that the platform favors its own products over those of other sellers, and that prices can be artificially inflated. Additionally, there are concerns about user data privacy, with Amazon collecting enormous amounts of information about its customers.

• So, if you are a seller or buyer on Amazon and are thinking of leaving the platform, keep reading to find out how to do it.

Analysis of selling costs on Amazon

Selling on Amazon can be a great opportunity to increase your business sales, but it is important to consider the costs associated with the platform. Here is an overview of the main costs to consider:

Selling fees

Amazon charges a selling fee on every product sold on its platform. The percentage varies depending on the product category and can range from 6% to 45%. For example, if you sell a product in the "Electronics" category, the selling commission will be 8%.

Inventory management fees

If you use Amazon's storage and inventory management service (FBA), you will have to pay monthly fees based on volume and size of items. Additionally, there may also be fees for picking items from inventory and for their return.

Shipping fees

Amazon offers several shipping options to customers, including free standard shipping with Prime or the option of fast paid shipping. If you choose to use the FBA program, shipping fees will be included in the monthly fees you pay for storage and inventory management.

Advertising fees

To increase the visibility of your products on Amazon, you can use the PPC (Pay-Per-Click) advertising program offered by the platform. In this case, you will have to pay a fee for each click received on your advertising campaigns.

Order preparation costs

If you use the FBA service, Amazon will take care of order preparation and product packaging. However, if you choose to handle shipping yourself, you will need to consider costs associated with order preparation, such as purchasing packaging materials and employing personnel for package preparation.

• Selling fees
• Inventory management fees
• Shipping fees
• Advertising fees
• Order preparation costs

Remember that these are just some of the main costs to consider when selling on Amazon. Be sure to conduct a thorough analysis of specific costs for your business before making a final decision.

How to Build an Independent E-commerce Platform

Building an independent e-commerce platform may seem like a daunting task, but with proper planning and resources, it is possible. Here are the steps to follow:

Planning

Prior to building your e-commerce platform, you need to carefully plan the project. There are some important questions you should ask yourself during this phase:

• What products or services will you sell?
• What is your target market?
• What features should your platform have?
• What kind of design do you want for your site?
• How will you handle orders and shipping?

Answering these questions will help you clearly define your goals and create an action plan.

Website Development

After planning your project, it's now time to develop the website. There are two main options: build the site from scratch or use an existing e-commerce platform.

If you choose to build the site from scratch, you will need technical skills to do so. You'll also need to purchase a domain name and hosting service to host your site.

If you choose to use an existing e-commerce platform, there are several options to choose from. Some of the most popular platforms include Shopify, WooCommerce, and Magento. These platforms offer advanced features such as order management, website analytics, and integration with social media.

Website Design

After developing your website, it's now time to create an eye-catching design that attracts customers. Your website design should reflect your brand and clearly communicate your company's message.

You can choose to create the design yourself or hire a professional designer to do it for you. If you decide to do it yourself, be sure to use a graphic design tool such as Adobe Photoshop or Sketch.

Order Management

Once you have developed your website and created an attractive design, you need to think about order management. There are several options available for order management, including:

• Automated systems: these systems allow you to manage orders automatically. For example, when a customer makes a purchase on your website, the system automatically sends an order confirmation to the customer and generates an invoice.
• Manual systems: if you prefer to manage orders manually, you can do so using a spreadsheet or accounting software.

Shipping Management

Finally, you need to think about shipping management. There are several options available for shipping management, including:

• Direct shipping: this option allows you to send products directly to customers.
• External fulfillment: if you don't have the time or resources to handle shipping yourself, you can choose to use an external fulfillment service. These services handle the preparation and shipment of products on your behalf.

Building an independent e-commerce platform takes time and resources, but it can be a great choice if you want full control over your online business. By following these steps, you'll be well on your way to creating a successful platform.

Marketing Strategies to Promote Your Online Business

Getting off Amazon can be a significant step for your business, but once you're out, you need to find new ways to promote your online business. Here are some marketing strategies that can help:

Create a Professional Website

Your website will be the main showcase of your online business. Make sure it's well-designed and easy to navigate. Include detailed information about your products or services, pricing, and contact details. Use high-quality images to effectively showcase your products.

Use Social Media

Social media is a powerful tool for reaching new customers and maintaining existing ones. Create business profiles on platforms like Facebook, Instagram, and Twitter and regularly post interesting and relevant content. Use appropriate hashtags to increase visibility of your posts.

Invest in Online Advertising

Online advertising can help you quickly reach a wide audience. You can use Google Ads or Facebook Ads to create targeted ads that speak to your ideal audience. Be sure to set an adequate budget and constantly monitor your advertising campaigns for optimization.

Create useful content

Create useful and informative content that interests your audience. For example, if you sell skincare products, you can create video tutorials on how to properly apply the products or write articles about the latest beauty trends. This type of content can help you build a loyal audience and increase your online visibility.

Collaborate with influencers

Influencers are people who have a large following on social media and can help promote your business. Look for influencers who appeal to your ideal audience and offer them products in exchange for a review or mention on their social channels. This can help you quickly increase your online visibility.

• To sum up:
• Create a professional website
• Use social media
• Invest in online advertising
• Create useful content
• Collaborate with influencers

In summary, there are many effective marketing strategies that you can use to promote your business online after leaving Amazon. Choose the ones that best suit your needs and business goals and work consistently to improve your online presence.

Conclusions: the benefits of an independent e-commerce business

As we have seen, leaving Amazon may seem like a difficult and scary choice for many online sellers. However, there are many advantages to having an independent e-commerce business.

Greater control over your products

When selling on Amazon, the company has control over pricing policies, customer review management, and product visibility. Instead, by creating your own website or using other e-commerce platforms, you have greater freedom in managing your products and online reputation.

Better profit margin

By selling on Amazon, the company has to pay high commissions on sales to the platform owners. By creating your own website or using other e-commerce platforms, you can avoid these commissions and maintain a greater profit margin.

Stronger brand awareness

By creating your own website or using other e-commerce platforms, you have the opportunity to build a stronger and more recognizable brand. This is because you are not limited by branding policies imposed by Amazon.

Customization possibilities

By creating your own website or using other e-commerce platforms, you have the ability to customize the shopping experience for your customers. This can include creating personalized offers, designing the site, and payment options.

• In summary, leaving Amazon can be a difficult but advantageous choice for many businesses. With an independent e-commerce business, you have greater control over your products, a better profit margin, stronger brand awareness, and the ability to customize the shopping experience for your customers.

Concluding, although Amazon is one of the largest online selling platforms in the world, there are many advantages to having an independent business from the e-commerce giant. Creating your own website or using other e-commerce platforms can ensure greater control over your products, a better profit margin, stronger brand awareness, and the ability to personalize your customers' shopping experience. So if you're considering the idea of stepping away from Amazon, take the time to carefully plan your strategy and consider all available options.