How to increase followers on Instagram

Before starting to search for new followers on Instagram, it is important to analyze your own profile. This will help you understand your strengths and the areas where you need to improve.

Content

Start by analyzing the content you post on your profile. Ask yourself if the photos and videos you share are interesting to your audience. Make sure to post regularly and maintain consistency in the type of content you publish. For example, if you have an account dedicated to cooking, make sure to mainly post photos and videos related to recipes and ingredients.

Hashtags

Hashtags are an essential part of Instagram and can help increase the visibility of your photos and videos. Analyze the hashtags you currently use: are they relevant to your content? Are they popular among your target audience? Try to use the right hashtags to reach a wider audience.

Bio

Your bio is the first thing visitors see when they visit your profile. Make sure you have a clear and effective description of yourself or your business. Use relevant keywords to make it easier for users interested in your topic to find your profile.

Audience

Analyze your current audience. Who are your followers? What are their interests and habits? Use this information to create content that meets the needs of your followers and identify new potential followers.

  • Analyze your content
  • Examine the hashtags you use
  • Review your bio
  • Analyze your current audience

An accurate analysis of your Instagram profile is an essential step in increasing your followers. Use these tips to improve your profile and reach a wider audience.

Create Quality Content

To increase followers on Instagram, it is essential to create high-quality content that is interesting and relevant to your audience. Here are some tips on how to create quality content:

Choose a specific theme or niche

If you want to build a loyal following on Instagram, you need to choose a specific theme or niche that you are knowledgeable or passionate about. For example, if you are a photographer, you could focus on sharing landscape photos or portraits. This way, you will attract followers who are interested in that particular topic and are more likely to engage with your profile.

Use high-quality images

Instagram is a visual platform, so the high-quality images you share must be well-crafted. Use good lighting and make sure the image is sharp and well-composed. If you don't have the opportunity to take professional photos, you can use stock images or collaborate with other content creators to get visual material to share.

Create original content

Although it may be tempting to repost popular or viral content, trying to ride the wave of someone else's success, it is important to always create original content. This will help you stand out from the crowd and show your uniqueness. In addition, original content attracts followers' attention and can lead to greater interaction.

Write interesting captions

The captions of your photos are just as important as the images themselves. Use this space to tell a story or share interesting information about your theme or niche. Well-written captions can increase follower engagement and encourage them to comment or share the post.

Collaborate with other content creators

One of the best strategies for creating high-quality content is collaborating with other content creators in your niche. This allows you to get new ideas and perspectives, as well as reach a wider audience through cross-promotion. Look for other content creators similar to you and propose collaborating on a common project.

  • Remember that quality is more important than quantity when it comes to creating content on Instagram.
  • Choose a specific theme or niche that you are knowledgeable or passionate about.
  • Use high-quality images and create original content.
  • Write interesting captions and always try to collaborate with other content creators in your niche.

Use the right hashtags

Hashtags are a fundamental tool for increasing the visibility of your posts on Instagram. When used correctly, hashtags can help you reach a wider audience and attract new followers.

However, not all hashtags are created equal. To maximize results, it's important to use the right hashtags for your content and target audience. Here are some tips for finding and using the right hashtags:

1. Research hashtags relevant to your content

First, you need to know which hashtags people are searching for when they look for content like yours. There are several ways to do this:

  • Use Instagram's hashtag search tool to find those related to your topic
  • See which hashtags your competitors or other accounts similar to yours use
  • Search on Google "hashtag + (topic)" to discover the most popular ones in your industry

2. Use a combination of popular and niche hashtags

Popular hashtags like #love or #food have millions of posts associated with them, which means there will be a lot of competition to get visibility with these tags. However, using some can be helpful in reaching a wider audience.

On the other hand, niche hashtags like #vegetarianrecipes or #dogsofinstagram have fewer posts associated with them, which means there will be less competition and you'll have a better chance of appearing in the "Top Post" section of the hashtag. Use a combination of popular and niche hashtags to maximize the visibility of your content.

3. Don't use too many hashtags

Although Instagram allows you to use up to 30 hashtags per post, it's not necessary to use them all. Additionally, using too many hashtags can appear spammy and turn away potential followers. Try to use between 5 and 10 hashtags relevant to your content and target audience.

Engage with the community

To increase followers on Instagram, it's important not only to post quality content, but also to engage with your community. Here are some useful tips:

Respond to comments

When someone comments on your photo or video, always respond in a kind and friendly manner. This shows that you are present and attentive to your audience.

Use the right hashtags

Hashtags are essential for making your content known to a wider audience. Use those relevant to your market niche and don't overuse them.

Collaborate with other users

Try collaborating with other users who have similar interests to yours. You can organize contests or challenges together to engage your audience.

Ask questions in stories

Instagram stories are a powerful tool for engaging with your audience. Ask your followers questions and answer their curiosities.

  • Responding to private messages: when someone writes to you privately, try to respond as quickly as possible.
  • Participating in groups: there are many groups on Instagram where various topics are discussed. Participate in those related to your market niche.
  • Organize events: if you have a physical store, organize events and invite your followers to participate.

Remember that the community is the heart of Instagram. Engaging with it allows you not only to increase followers, but also to create lasting relationships with your users.

Collaborate with similar accounts

One of the most effective strategies for increasing followers on Instagram is to collaborate with other accounts similar to yours. This allows you to reach a wider audience and make yourself known to people who may be interested in your content.

Find accounts similar to yours

To find accounts similar to yours, you can use Instagram's "Explore" option or search manually through hashtags related to your content. Once you've found suitable accounts, start following them and engage with their posts.

Propose collaboration

After establishing a relationship with accounts similar to yours, you can propose a collaboration. For example, you could organize a giveaway together or exchange shoutouts (i.e. posts where you tag each other). In this way, both accounts can benefit from the increase in followers and visibility.

Remember to choose reliable partners

It's important to choose reliable partners for collaborations. Make sure that the accounts you collaborate with are authentic and do not use unethical practices such as purchasing followers or massive follow/unfollow. Collaborating with unreliable accounts can damage your reputation on Instagram and undermine the credibility of your content.

  • Find accounts similar to yours
  • Start following them and interact with their posts
  • Propose a collaboration
  • Choose reliable partners

Collaborating with other accounts similar to yours is a great strategy to increase followers on Instagram. Remember to choose reliable partners and work together to create quality content that can interest the audience.

Conclusion

Increasing followers on Instagram requires time, effort, and consistency. However, by following the right strategies and using the available tools, you can achieve satisfying results. Always remember to create quality content, engage with your community, and leverage all the opportunities offered by Instagram to make yourself known.

Ruggero Lecce - Consulente senior di personal branding in Italia

Michael Anderson - Software Engineer

My name is Michael Anderson, and I work as a computer engineer in Midland, Texas.

My passion is sharing my knowledge in various areas, and my purpose is to make education accessible to everyone. I believe it is essential to explain complex concepts in a simple and interesting way.

With GlobalHowTo, I aim to motivate and enrich the minds of those who want to learn.